Custom home construction or custom home renovation is one of the most important life decisions for individuals, couples and families. Usually in life these decisions are few and rare, and therefore people don’t have much experience in this particular field. Which means we have to learn new things, like how to go through the selection process to get to the final product. Housing decisions have a long-term effect. They are financially intensive, as they are usually tied to long-term funding, and they play a strong emotional and personal role. It’s common for people to strongly identify with their home; for many it represents an extension of their identity; it can represent their personality and/or status.